Founder’s Vision for Smart Turn: Navigating Logistics and Innovation

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Smart Turn emerged from the inspiration drawn by Chairman Xi’s national strategy to revive the “Old Silk Road” and the ASEAN collaborative alliance known as the “Belt and Road” in 2014. Leveraging my two decades of business experience in Southeast Asia, we established a robust logistics network spanning seven countries in 2015 and 2016.

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Our collaboration with SF Express allowed us to explore opportunities in Indonesia and act as agents in other South Asian markets. Achieving a monthly courier tonnage exceeding 10 tons, we pioneered cross-border logistics by efficiently moving parcels from China through Vietnam, Cambodia, and Thailand via land-haul leverage with Sinotrans.

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In 2017, Smart Turn received an honor—the Entrepreneurship Competition award from The Chinese University of Hong Kong—acknowledging our rapid growth and innovative approach.

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By adhering to China’s national strategy, we recognize that Small and Medium Enterprises (SMEs) must embrace innovation, foresight, and creativity to thrive in competitive markets. In 2018, we completed phase 1 of our corporate development.

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Subsequently, we adapted to environmental regulations that led to the expulsion of many plastic recycling manufacturers from China to ASEAN countries. This shift prompted our second phase: supply chain management in the recycled resin market. Our one-stop-shop solution ensures risk-free and efficient logistics operations for plastics importers in China.

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Despite the challenges posed by the COVID pandemic, Smart Turn persevered. As we move into 2023, our journey continues, guided by the rhythm of progress.

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Kenneth Chow, Founder of Smart Turn